Social Media Communication Rises Beyond Website Use

It's official--social media now dominates the web, as actual website use is now on the decline. I chuckle a little as I think of all the folks who have tried to sell me on $50,000 church website renovations over the last few years. I can see this already in my own church fellowship as Facebook and Twitter interaction is on the rise, while website use remains flat.

So what does this mean for how North American churches communicate?  Well, get on Facebook and Twitter right now, for one. Here again there's a relatively inexpensive means to connect with a large percentage of your congregation that many churches simple are not taking advantage of. Secondly, remember that even though social media use is on the rise, many people do not connect to their social media pages daily--so your church must be current and repetitive in keeping people up-to-date through these mediums. There are tons of great tools to make this easier--I use Hootsuite, but there are many others as well.